If you can find been a single immutable rule all through American tv background, it has been local news. Pretty much from the moment the station 1st signed on air, they commenced carrying local news wherever sports often performed An important function. An absence of dependable programming sources in these early a long time led quite a few stations to show to sports to fill their broadcasting schedules. New York's WNBT television signed on to broadcast in July 1941, and its 1st broadcast was a professional baseball sport ("NBC Historical past", 2003). When producing area newscasts to suit their audience, these stations normally provided athletics and weather conditions. For example, in 1961 WKMG began its very first entire-time information Section in Orlando. Newscasts include things like Frank Vaught's sporting activities experiences ("The record of," 2003).

Sporting activities have held a dominant posture in local information broadcasting for several years, but recent industry trends have known as into query this situation. Segmented audiences, transforming demographics, and declining information profitability have pressured the station to reexamine its neighborhood sports activities segment. “Sports is probably the very last regions of Television in which men and women do factors the best way they often have,” says television govt Elliott Wiser. “(Currently) a different technique is needed” (Deggans, 2000).

Problem for Local Television set Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Venture for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Tv set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Dilemma for Nearby Television set Athletics

None of this is Great news for your local tv sports sector, and that is progressively under scrutiny from station execs. Irrespective of its conventional existence inside area newscasts, sports activities have extensive been regarded a "tuning" aspect. As outlined by a survey by the Radio and Television Information Directors Foundation, only 31% of viewers reported they had been 'pretty interested' in athletics and 32% were 'considerably fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed curiosity during the weather. "Athletics are exceptionally polarizing." mentioned tv information consultant Brent Magid. “The majority can acknowledge, go away, or despise” (Greppi, 2002).

Research have demonstrated that Women of all ages are far significantly less serious about sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. According to station news director Jim Church, "Telling a story when no person is listening will not be a very good use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have minimized their allotted time. Depending on the day from the week (weekends have a lot more sports activities time), sports activities segments have usually gained involving a few and 5 minutes of community information protection. Since amount is right down to about a minute. In 2002, Pittsburgh's KDKA Reduce time for sports activities by just three and also a 50 percent minutes for 3 hrs of news. Other individuals inside the market have applied new ways, including sports activities stories that focus extra on people today than scores or cater to the broader news audience. "What we are looking to do now's deal with sporting activities as information," claims KDKA news director Al Blinke. “We wish to do a little something outside of sports activities” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Improvements in regional sports may be a mirrored image in the tremendous upheaval occurring during broadcast news. If your sporting activities sector is no more Harmless, what about other information things? CBS Group Information Vice chairman Joel Cheatwood (Trigoboff, 2002) said, “[All this] forces us to reexamine the [news] design.”

On a more rapid level, variations while in the local athletics sector straight have an affect on A huge number of aspiring sportscasters. Stations that are minimizing their commitment to athletics are also lowering their sporting activities workforce ranges, which impacts The work market. One more news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to at least one full-time, a single answerable for the news three days each week, and it was a battle to stay there.”

Similarly vital, modifications in the best way athletics are introduced are forcing sporting activities broadcasters to find out new strategies. No more can sportscasters center on scoring. They have to create the presentation a lot more participating for regular enthusiasts. This is certainly also vital for journalism colleges across the country, which must document 스포츠중계 what stations want inside the sports activities sector and update their education curricula.

Will these improvements get the job done or persist? Sporting activities journalist Chuck Finder (2002) commented to the improve in KDKA, “Enable’s reserve remaining judgment until September, in the event the Steelers, college, and highschool soccer seasons start out in earnest. Then the station are going to be . You can find an mistake in clock management.”